February 7 at New York Fashion Week 2025
CONCEPT
More than a brand, SATÁN is a symbol of independence and authenticity. Its essence lies in the rejection of imposed norms, the challenge to power structures, and the celebration of free thought. Its name evokes Lucifer—from the Latin Lux Ferre, meaning “bearer of light”—the most beautiful and wise angel, destined to illuminate humanity with knowledge.
In his pride, he defied the order imposed by God and was cast out, transforming into Satan, his dark reflection. However, Lucifer is not just about the fall; he also represents rebellion, questioning, and evolution. His essence persists in Venus, the morning star, a light that does not rule the entire night but descends after dusk only to rise again with the dawn. In Roman mythology, he was a symbol of beauty, wisdom, and transformation: a light that refuses to be extinguished.
STATEMENT
We want to break the convention in a subtle way and with a minimalist style, challenging old taboos and changing the traditional approach. Inspired by light, we make it the protagonist using our range of neutral colors that highlight the elegance and simplicity of our products.
Changed the rules of the game, we investigated and decided to believe the other version of the story. We represent elegance and freedom, we advocate the free choice of concepts and the uprooting of old customs. We know that we will make you feel unique, challenging and rebellious using our products. Light as inspiration allows the beauty of simplicity to be present in our design line at all times.
